Practical help with KPIs, measures and reporting
It’s hard to believe, but many companies still see the data they collect as “a drain on IT systems” I really recommend reading this item on the couple behind the Tesco Clubcard scheme. It’s a brilliant tale of using high quality data to give a huge competitive advantage (“it is estimated that since its introduction [...]
I can still remember how excited I was when, aged 7, I got my first digital watch. It was clear to me that digital watches, with their accuracy and lack of complicated hands, were going to conquer the world. So why am I here 33 years later with an analogue watch? Surprisingly it’s to do [...]
