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You are here: Home / Archives for dissonance

Why being bad can be good – Targets, measures and dissonance

September 9, 2011 By Bernie Leave a Comment
Missed Target 2

I’ve often found that people often get very uncomfortable if you change a measure to show poorer perfomance even if you lower the target proportionately. Let me give you an example. I worked with a paper manufacturer a few years ago. Their (flawed) efficiency measure showed them bobbing between 95 and 105% efficiency. Anyone with [...]

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Filed Under: Tip Tagged With: dissonance, efficiency, measures, objectives, target setting, targets

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